Buyers & Sales

Understanding who will buy food through your business, how their business works, and why they might choose to source local food through you, will help you design your operations and your supply. It’s all connected!

We’ve structured much of the content in this section using examples and question prompts that will encourage you to be methodical in researching, targeting and retaining customers. As you go through the material, consider every interaction you will have with customers, and how you can make it a great experience that encourages them to buy more local food.